The Edit: five new projects including Glasgow Film Festival 2021 by O Street

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Glaswegian design studio O Street have stayed local for their rebrand of Glasgow Film Festival 2021, with an identity that seeks to celebrate the world of cinema both in the theatres and online. After operating for 15 years, Glasgow Film Festival has become known for its approachability and friendliness, requiring an equally joyful and jubilant identity. Delivering on this need, O Street have created a wonderfully vivid and charismatic brand, thriving within vibrant illustrated tableaus, welcoming typography and a tone of voice that screams in ecstatic technicolour. Celebrating the love of cinema and the rollercoaster of humanity and excitable emotion experienced through it, O Street have crafted a holistic visual identity that almost seems like a film character itself – the plucky, positive and exuberant lead who you can’t help but smile at. With festivals in mind, graphic designer Maria Marks has created an energising identity for theoretical ready-to-drink hard seltzer company Betwist; a magical pre-mixed cocktail venture that aims to capture the excitement, imagination and hallucination found at festivals. Translating this through intoxicating and jubilant typography and graphic illustrations, the Dublin-based designer also tackled the shape of the drinks themselves, opting for a perfectly proportioned size appropriate to bum-bags and satchels. The name itself is characteristic of the drinks objective; coming from the word ‘betwixt,’ alluding to the exaggerated, creative and wild amalgamation of people you can become at the festival – and indeed drinking Betwist.