The Edit: five new projects including Hamlet at the 38-Gun Theatre by filthymedia

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. As part of their self-initiated studio series Filthy Thursdays, Brighton-based studio filthymedia designed a poster campaign advertising a production of Hamlet specifically targeting theatres, museums and arts organisations. The campaign features the fictional 38-Gun Theatre, a name inspired by an early performance of the play. In 1607 the crew of the Red Dragon performed Hamlet while anchored off the coast of Sierra Leone. The Red Dragon, originally named the Scourge of Malice, was equipped with an arsenal of thirty-eight guns. Since establishing in 1973, Expograph has become one of the industry leaders for signage production in France. Paris and Toulouse-based studio Brand Brothers were commissioned to completely rethink their identity and introduced a new mantra: inform, guide, beautify. The new logo is based on a series of identical rectangles. The ‘X’, pointing in four directions, is the foundation of the visual system: a collection of forms that join together to subtly evoke the company’s three promises.