The Edit: five new projects including Havfram by Fasett

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Stavanger-based communications agency Fasett have redesigned Havfram’s visual identity, aiming to align with the offshore renewables and wind contractors goal to become one of Norway’s industry leaders. At the core of their solution is a multi-faceted logomark, which intelligently represents wayfinding, always pointing forward, while also forming an ‘H’ within its negative space. Always placed to the left, it’s accompanied by classic sans serif Neue Haas Grotesk for the wordmark, which in turn is always placed to the right. “Neue Haas Grotesk was a bit of a pragmatic choice as well as a stylistic one,” explains Fasett’s Bernt Henrik Kommedal, adding that they “wanted a typeface that balances the light, modern, borderline trendy symbol with something more solid and classic.” Overall, the visual identity intentionally portrays Havfram as the serious and vastly experienced company they are while staying in tune with their forward-thinking ambitions within a rapidly-evolving industry through contemporary type, colour and layout choices. Aiming to celebrate the brand’s quirky aesthetic, Melbourne-based studio Both have created a vibrant and typographically challenging visual identity for nearby jewellery company Mea Culpa. The studio’s concept revolves around the unconventional, from the unexpected wordmark placement on printed materials to the clashing use of neon red (Gmund Action Electric Blood) and marbled blue (G . F Smith Marlmarque Aegen Blue) paper stocks. Typography is set in Polytype’s sans serif Roquefort – a rather fitting choice for the convention avoiding theme due to its wide forms and curved flourishes.