The Edit: five new projects including Hydrant by Maven Creative

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Hydrant is an all-natural electrolyte rapid hydration mix, formulated from the mind of an Oxford University scientist. The products are lightly flavoured with real fruit juice and designed to hydrate you faster and more efficiently than water alone. Orlando-based agency Maven Creative was tasked with creating a characterful visual identity for Hydrant’s range of products. The vibrant solution combines columns of dots that represent the science, almost molecular in nature, with soft colours that change with the flavouring. Irving Farm worked with the young farmers in Ocootepeque, Honduras to create a special limited edition blend of coffee. The profits from each bag sold go to CoffeeKids.org, a non-profit organisation that helps the next generation of coffee farmers. LA to NY-based studio Standard Black developed the packaging and accompanying printed goods, all set in the punchy sans serif Bebas Neue.