The Edit: five new projects including Identity Printers & Finishers by Morse Studio

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Identity is a Kent-based printer and finisher, known for their high-end output and attention to detail, with a client base predominately in luxury fashion and property. London-based Morse Studio was commissioned to clarify their positioning and create a visual identity system that better reflected the perception they have created through their quality of work and professionalism of service. The new wordmark reflects both a sense of industry and luxury. ‘Identity’ is set in sturdy, condensed, custom letterforms, inspired by those found on turn-of-the-century printing presses, and is topped and tailed by ‘Printers & Finishers’, creating an elegant and understated lockup. To contrast with the wordmark, Klim Type Foundry’s Metric is used in sentence case throughout their communications in a range of spot colours, highlighting Identity’s capabilities. Ilmatar Windpower is a renewable energy pioneer from Finland with a mission to prove that eco-friendly energy can be affordable. Operating in a highly competitive industry, they needed to be clear and concise with their communications, so commissioned Helsinki-based agency Motley to help them with their brand. The outcome is a dynamic and sophisticated identity that aims to inspire positivity through its tone of voice and colour palette.