The Edit: five new projects including Kjell by NEW LETTERS

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Devised by German type foundry and design studio NEW LETTERS, Kjell is a conceptual display typeface with two intentionally contrasting styles inspired by Temperance – the fourteenth trump or Major Arcana card in most traditional Tarot decks. Its two different faces, named ‘Fear’ and ‘Truth,’ are constructed from the same curvaceous sans serif core structure but differ considerably in their details. ‘Fear’ is characterised by prominent ink traps that cut into each letterform, while ‘Truth’ conveys an extreme softness due to its rounded edges. The two styles both complement and duel with each other; and are tied together by an extensive set of glyphs, multilingual offering and a large range of punctuation, symbols and special characters. With more than 15 years of experience serving the people of Christchurch, New Zealanders Venues Ōtautahi operate at the forefront of event delivery and management. Formerly called Vbase, they sought the help of neighbouring design studio McCarthy for a new name and brand following a number of significant changes within their organisation. The resulting identity aims to bring a new layer of personality into the company, placing an emphasis on storytelling by bringing to life the idea of ‘manaakitanga’ – a Maori word that loosely translates to mean ‘hospitality.’ Vibrant illustrations depicting the special moments that take place at Venues Ōtautahi’s events bring their concept to life – alongside powerfully positive messaging set in sober sans serif typography.