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US BRANDING STUDIO

The Edit: five new projects including KUNSTHAL by Husmee

by Husmee ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. KUNSTHAL is a design school in the Spanish city of Bilbao, founded in 1997 as the first of its kind. It is now recognised as one of the leading higher education institutions in Spain, with students and designers travelling from all over the country to attend its courses. On moving to a new headquarters in Bilbao, the school commissioned San Sebastian-based studio Husmee to redesign its visual identity. The studio was founded by Alain Villastrigo, a former student at KUNSTHAL. From his experience, he recognised a need for the identity to symbolise the attachment the students have to the school. The studio decided to use an abstract reference to adhesive tape to symbolise the connection, creating a flexible, modular grid system based around strips of colour. The palette was developed in close collaboration with Susana Zaldívar, Professor of Colour Theory at KUNSTHAL, to include both warm and cold tones for bold and sober expression. Adelaide’s Rundle Mall is one of Australia’s busiest pedestrian malls, home to more than 700 retailers and host to 24 million annual visitors. Local design agency Simple was employed to rebrand the mall to reinforce its position as the city’s leading retail facility.

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