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US BRANDING STUDIO

The Edit: five new projects including Ners by Mek

by Mek ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Ners (Armenian for ‘inside’) is a sustainability-driven interior design firm with a portfolio inspired by the urban environment of Yerevan, Armenia. Tasked with designing their visual identity, Melbourne-based design studio Mek (formerly Vertigo) developed a palette of colours, shapes and patterns from references including the pomegranate (one of Armenia’s national symbols), the dusky pink volcanic stone used to build many of Yerevan’s buildings and the geometry of the city’s street tiles. The typographic choices employed by the studio feel considered and fittingly elegant for Ners’ line of work; particularly the selection of Collletttivo’s Coconat for the wordmark. “We chose Coconat because it’s a beautiful evocation of ancient Armenian calligraphy and serifs,” explains Mek’s Creative Director Mirella Arapian; while the supporting choice of Love Letters’ Cotham Sans represents “the progressive nature of Yerevan as the world’s oldest modern city.” The typography, colours and patterns are complemented by the geometric motif of two semi-circles, which Arapian explains were “inspired by various Soviet-era brutalist and modernist architecture around Yerevan,” as well as the way Ners bring the exterior of the city of the inside of the home. Published four times per year, DOMa is an architecture publication exploring the creative process behind architectural practice; utilising up to 24 pages at a time to show the details and extent of a single project. Commissioned to design the first two issues, Athens-based graphic design practice Nowhere Studio decided on an extra-large format in order to seamlessly showcase the contributing architects’ drawings, plans, photographs, prototypes and beyond. Each issue’s cover takes a primarily text free approach, instead depicting the floorplans of the buildings presented within. The blind-embossed DOMa wordmark takes a backseat to the shapes in the top-left corner, elegantly blending into colourful G . F Smith paper stocks that will change with each issue.

Tech 2021 The Brand Identity The Edit 3D Book Business Card Identity Leaflet Poster Print Wordmark Architecture Art & Design Fashion Interior Design Retail Black Blue Brown Pink Purple Red White Edgy Minimalist Emboss Pattern Shapes Uncoated Paper Sans Serif Serif Experimental

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