The Edit: five new projects including Northern Escape by Toohey Creative

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Northern Escape is a collection of privately-owned lodges located in Queensland, Australia. Available to hire, each accommodation offers unbridled access to the region’s reefs, rainforests and outback alongside the comforts of fine-dining menus and extensive international wine cellars. The experiences are further elevated by a fleet of private land, sea and aircraft, which allow residents to travel between properties and explore the surrounding natural environment seamlessly. Toohey Creative, the Sydney-based design practice of creative director Alex Toohey, was employed to create an understated identity for Northern Escape. Inspired by the brand name and the northeastern location of the lodges, he developed a system based on the north and east cardinal directions. Intentionally minimal to allow the experiences to shine, the identity is applied online, on corporate stationery and across the company’s private collection of vehicles. Fellow Creatures creates a variety of dairy-free chocolate products from their factory in Edinburgh, Scotland. Since realising there is a real lack of options in the free-from aisles, they’ve been on a mission to prove that creamy milk chocolate can be made without the exploitation of cows. Hungarian studio Classmate designed Fellow Creatures’ jovial, maximalist identity and packaging to convey the brand’s bold objective. Through a collaboration with Lithuanian artist Egle Zvirblyte, they introduced a quirky character for each flavour, ranging from cats and dogs to hybrids of the two. Fellow serif, a custom typeface created especially for the logotype, comes together with the flowing forms of Out of Dark’s Blitz and Grilli Type’s geometric sans Walsheim to complete the wackiness.