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US BRANDING STUDIO

The Edit: five new projects including Pittogramma 01 - Caratteri Inediti by Pittogramma

by Pittogramma ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Aiming to promote the work of upcoming Italian graphic and type designers, Pittogramma have released their second issue ‘Caratteri Inediti’ – which translates to ‘Unpublished Typefaces’ and quite literally showcases as such. The issue contains seven typefaces by seven designers under the age of 30 and two passages of text written by three typographers – AlfaFont, Alessio D’Ellena and Michele Patanè; as well as a poster designed by open-source foundry Collletttivo. Consisting of 32 pages and sized at 240mm x 336mm, the magazine features a striking two-tone approach to colour and playful type-led layouts sprinkled with a variety of illustrations. Each typeface is dedicated its own unique spread – the layout of which Pittogramma tell us “has been decided and designed thinking and studying each typeface.” Pittogramma 01 – Caratteri Inediti is available to purchase here: pittogramma.bigcartel.com Created in 2002, the Astrid Lindgren Memorial Award is an annual literary award formed by the Swedish Government in memory of famed children’s writer Astrid Lindgren and to support and expand access to children’s literature. The award carries a cash prize of 5 million Swedish Kronor, making it the most significant award of its kind in the world. Commissioned to rebrand the award in line with its growing international reputation, Swedish branding agency Happy F&B developed a distinctive and dignified solution centred around a custom-drawn portrait of Lindgren; as well as a sophisticated palette of warm colours and an elegant combination of serif and sans serif typography. Lindgren’s very own cryptic shorthand writing appears as a graphic pattern, adding a decorative texture to layouts while subtly hinting at the story behind her iconic writing process.

Food 2021 The Brand Identity The Edit Bag Billboard Box Digital Identity Illustration Magazine Packaging Print Social Media Window Art & Design Children Community Retail Black Blue Brown Gold Green Orange Pink Purple Red White Yellow Colourful Elegant Modular Handwritten Sans Serif Serif

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