The Edit: five new projects including Rolfsen by A LINE

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Family-run Norweigen bakery Rolfsen have brought a contemporary twist to their traditional roots with a fresh identity from London and San Francisco-based brand strategy and design studio A LINE, whilst also bringing the Kringla, Norway’s magnum opus, to the shores of the USA. With an identity calibrated to highlight the Kringla, a pretzel-esque Norweigen pastry, as its unique selling point, A LINE chose a dream-team of typefaces to draw as much attention as possible, without detracting from the baked goods themselves – utilising GT Super Display Bold and Ginto Regular as their primary and secondary typefaces of choice. “GT Super has a warmth and personality, as well as having the right balance of forward-leaning and timeless that felt spot-on for the brand,” James Trump of A LINE recalls. From The Modern House comes another real estate venture, Inigo, an estate agent specialising in historical, and notable property. Reflecting the English heritage and classicism behind the homes in question, London-based design studio StudioSmall have turned towards the Baroque era of British history in their design for the company’s opulent identity. Resulting in a aesthetic that is equal parts utilitarian and luxurious, StudioSmall adopted a scholastic concoction of typefaces – including Nikolas Type’s Cosi Azure, Big Caslon, Caslon and Klim Type Foundry’s Söhne – that bring both a decorative and playful side, as well as a tone of sincerity and professionalism.