The Edit: five new projects including Senser Spirits by Magpie Studio

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Senser is a range of alcohol-free ‘Plant Spirits’ from the mind of award-winning herbalist Vanessa Jacoby. Each beverage harnesses the transformative properties of plants through a blend of active botanicals such as compounds, micronutrients, minerals, vitamins and protein structures. London-based studio Magpie’s branding and packaging for Senser captures the mood-elevating effect of each spirit in an upbeat story. They begin by introducing the key ingredients, then quickly ramp up to an unexpected reveal – the metamorphosis into a symbolic spirit animal. Each spirit in the range has its own animal and associated narrative, creating a distinctly playful tone for the brand. Magpie’s work has received an impressive lineup of awards from organisations including D&AD, Design Week, Dieline and Drum Design. Fuller is an independent brand communication agency, home to a team of strategists, creatives, digital natives and craftspeople in Adelaide, Australia. Having not rebranded since 2012, they decided a fresh look at their identity was required. Through a confronting analytical process, they realised that their strength was in the parts that made Fuller whole: the history, family, staff and diverse range of clients. This concept is brought to life through the arches and triangles of their new geometric logotype. The colour palette reflects Fuller’s origins in writing and newsprint, with a bright indigo accent reminiscent of a blue biro breaking up the minimalistic black and white designs. To avoid flourish and transcend trends, Optimo Type Foundry’s Plain is used as the primary typeface.