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US BRANDING STUDIO

The Edit: five new projects including Sesión Tequila by Re

by Re ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Sesión is an award-winning, small-batch tequila, founded by Jennifer Hawkins and Jake Wall, made in partnership with one of Mexico’s oldest and most respected distilleries. Re, a design agency with studios in London, Shanghai and Sydney, was commissioned to rebrand Sesión with the aim of positioning tequila in the same vein as gin, which is often perceived as the first drink of the night rather than the last. The ‘O’ in the new logotype dips over the horizon like a setting sun and the photography brings in the long shadows and muted tones of the evening. The Beverly Hills Courier is a free weekly tabloid-sized print newspaper that provides recreational, political and creative news in and around the Beverly Hills area. It was founded by March Schwartz in 1965 and has a weekly print run of around 40,000 copies. The publication was recently rebranded by LA-based studio Hype Type, moving away from its stacked masthead to a simpler, single-line solution.

Fashion 2020 The Brand Identity The Edit Bottle Coaster Identity Label Logo Newspaper Packaging Poster Print Wordmark Alcohol Art & Design Jewellery Sport Black Blue Brown Cream Gold Green Grey Pink Red White Yellow Colourful Elegant Geometric Modular Playful Linework Shapes Sans Serif Serif Bold Italic

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