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US BRANDING STUDIO

The Edit: five new projects including Shikoba Therapies by Studio Work

by Studio Work ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Victoria-based creative agency Studio Work have created the visual identity of Shikoba Therapies; a wellness brand producing therapeutic commodities such as oils and herbs, as well as alternative physical and spiritual well-being techniques. The brand’s aesthetic is primarily defined by its choice of typefaces, Romana and Sporting Grotesque. The identity thrives in the juxtaposition between the former’s heavy, contrasting construction and the latter’s charming and straightforward tone. The result is a restrained and amiable brand which succeeds in both raw functionality and the characterful persona it exudes. Every year, the National Centre for Visual Arts in Paris gives a graphic design studio carte blanche to layout their activity report; a document that informs and communicates on the institute’s actions and funding. For the 2019 edition, the task fell to locally-based STUDIO DOUBLE, with the primary challenge to represent complex data at various scales clearly and concisely. Their solution adopts a series of attention-grabbing yet straightforward geometric shapes to do so alongside the typographic choice of Bretagne’s sharp monospaced serif Cucina Neretta. The book itself has been designed to be as environmentally friendly as possible, both in the selection of papers from sustainably managed forests to its sewn binding which minimises the use of glue.

Food 2020 The Brand Identity The Edit Bottle Box Digital Identity Label Leaflet Logo Motion Packaging Poster Print Social Media Wordmark Art & Design Cosmetics Logistics Photography Property Black Brown Pink Red White Yellow Edgy Elegant Geometric Linework Repetition Shapes Monospace Sans Serif Serif Bold Condensed

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