The Edit: five new projects including Soft by Zan Inc.

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Soft was started by a group of friends after they noticed a lack of diversity in the men’s skincare industry, with the priority often being hyper-masculinity as opposed to self-care and wellbeing. Their first product is the Moisture Mask, a creamy, easy-to-use treatment that softens and hydrates skin, with powerful moisturising ingredients and fresh notes of ginger. Brooklyn-based studio Zan Inc. was approached to help bring the brand to market. They created a visual identity that goes against the industry standards, opting for a tactile 70s-inspired approach, and a warm colour palette and photographic direction. Hoad & More create lighting and build installations and products for homes and hotels. As well as renaming them from Jona Hoad Design, London-based studio Dutchscot created their new identity and website. The new name, ‘Hoad & More’, not only reflects the company’s collaborative approach but also the varied nature of their projects, from beautiful switches to large scale chandeliers. At the core of the identity is a bespoke ampersand, as well as a custom cut of Circular, created specifically for the identity by Lineto Type Foundry. Stationery was printed on a deliberately varied selection of stocks, representing the explorative use of materials in Hoad & More’s work.