The Edit: five new projects including Soulgarden by Studio 87

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. With plans to expand across Europe, Soulgarden is a Germany-based landscape architect for high-end private gardens. Through their elegant design aesthetic, their mission is to make homeowners fall back in love with their gardens and re-establish a deeper connection to their land. Tackling the design of Soulgarden’s visual identity as part of a competition project, Studio 87 chose to contrast the digital forms of modernist sans serif typography with photography of land in its natural state – the architecture of our world long before any architects came into fruition. Set in CoType Foundry’s Aeonik Pro, the logotype takes on an entirely lowercase arrangement, elegantly complementing the company name’s consistent rounded forms. Located nearby to the rocky peninsula that separates Rio de Janeiro’s iconic Copacabana and Ipanema beaches, Arp is the Arpoador Hotel’s much-loved beachside bar and restaurant. Alongside a full renovation and the introduction of renowned chef Roberta Sudbrack’s cuisine, Brazillian creative practice ANYWHERE was commissioned to replenish the bar’s visual identity. Taking inspiration from Brazillian ‘tropical modernism’, the studio created an identity that’s pulsating with both sophistication and relaxation. A straightforward yet exquisitely-crafted custom logotype represents the bar’s name through three geometric lowercase letterforms, made in reference to the Arpoador’s perfectly circular windows. It’s accompanied by a set of circular motifs and patterns, each a subtle hint towards the beach umbrellas one might look down upon from the Arpoador balconies. Truly modernist in form, the identity evokes a tension between the figurative and the abstract.