The Edit: five new projects including St. Leo by Alex Hunting Studio
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Danish paint and plaster company St. Leo creates premium, eco-friendly finishes inspired by culture and derived from nature. They aim to elevate architectural spaces through the use of high-quality natural minerals and a dedication to sustainability, tactility and understated elegance. Launched in Copenhagen in 2019, St. Leo’s debut collection features 19 pre-mixed, coloured mineral plasters made from super-fine crushed dolomite stone, recycled ash and organic pigments. Tasked with devising St. Leo’s visual identity, London-based creative agency Alex Hunting Studio found inspiration in hand-carved stone lettering as a homage to artisanal stone and plaster craftsmanship. Their references come to life through the elegant application of 205TF’s chiselled serif Louize Display, a beautifully-crafted monogram and a muted colour palette derived from St. Leo’s debut collection. To further echo the raw, crafted nature of the product range, the studio chose a set of rough and tactile Takeo Satogami paper stocks for the packaging and stationery. Founded by Amber Weaver, Type-01 is a typography-focused media company that showcases exciting designers, projects and campaigns through a selection of articles, interviews and in-depth features. Working closely alongside London-based French designer Marion Bisserier, Weaver has rebranded the platform to reflect better the diversity of the work they showcase and celebrate. The new-look aims to transcend typographic traditions and trends by feeling both classic, contemporary, experimental and functional. In addition to a glorious palette of neon and pastel colours, the identity centres around a custom sans serif typeface. Crafted by Bisserier to represent diversity as well as the equal treatment of all the visual, cultural and technological influences of type, the typeface achieves originality and spontaneity through an inventive collection of ‘0’ characters that change with each application of the logotype.
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