The Edit: five new projects including SVEA Solar by Justified Studio

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Since its foundation in a Stockholm apartment in 2014, SVEA Solar has become the leading installer of residential solar systems in Sweden. They offer panels, batteries, car chargers and electricity contracts with 100% renewable energy, all managed through a simple app. SVEA’s position at the forefront of solar technology wasn’t well represented by their previous visual language, mainly due to environmental clichés such as a green palette and wind-farm photography. To move away from this aesthetic and fully rebrand, the company hired London-based Justified Studio. Their distinctive solution plays with the notion of ‘power’ through a suite of fresh, bright and forward-thinking visual assets. It revolves around a playful logo system, simple typography, concise language and electric set of gradients, perfectly capturing SVEA’s position at the intersection of creativity and technology. Broochini is a ‘carefree’ swimwear brand that infuses its natural, organic products with antioxidants, vitamin E and aloe vera. The garments are carefully handmade in Bali using woven Italian fabrics. Each piece is created with love and inspired by the Bali’s breathtaking tropical rainforests, oceans and coconut groves. The brand’s free-spirited charm and contemporary appeal are expressed through its visual identity, created by London-based consultancy Y Wilson. Inviting serif typography, light colours and a slew of negative space come together to form a refined, minimalistic aesthetic.