The Edit: five new projects including Tweag by Brand Brothers

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Tweag is a software innovation lab that helps deep-tech startups to scale by assisting with research, product delivery and more. Since beginning in Paris in 2013, their team has grown to over 30 engineers stationed across four continents. Paris and Toulouse-based studio Brand Brothers reimagined Tweag’s visual identity to bring it in-line with their expansion. The resulting graphic system is intended to be a contemporary reinvention of tech imagery. Curvy, modular forms, seen in the logotype and patterns, represent Tweag’s software-creating methodology. The flexible language is assembled, broken up and rearranged in a multitude of combinations alongside a seemingly never-ending palette of vibrant colour. KIWI Arts Group is a privately-held art archive in Miami. As the home to a plethora of cultural relics, they host exhibitions that take a closer look at the more unknown works of iconic figures such as Robert Kennedy and Andy Warhol. With plans to become an international art house, KIWI approached Chicago-based agency Bright Bright Great to transform their brand and set them up for future, collaborative growth. At the core of the new identity is the ‘sunburst’ mark, which the agency states they “landed on naturally after investigating into the brand’s heritage and archives”. Its arms reach out to emulate a camera’s lens flare, capturing a bright and youthful energy representative of some of the world’s most iconic creators. The mark acts as a vehicle for discovery, be it through cursor interactions online or as a sticker motif on packaging and printed collateral. Click here to find out more.