The Edit: five new projects including Verkat by Metaklinika

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Verkat produces a range of wines from their family-owned private vineyard in Serbia. The wines have developed a reputation throughout the country thanks to their fruity and floral qualities. Belgrade-based branding agency Metaklinika designed the packaging for three of Verkat’s bestselling bottles: Malvasia, White Grashac and Rosé. Their solution uses classic, modernist forms to represent the pure, refined flavours of the wines and introduces a soft palette derived from the colours of grapes. In a field that’s often rigid and serious, a name like Flower Architecture is surprisingly warm and playful. Boulder-based studio Office of Ordinary Things was tasked with using this playfulness as a starting point for a rebrand of the nearby practice. Concrete masonry units, or breeze blocks, were a defining piece of mid-century modern architecture. During their research, Cast Iron found that one of the most prominent breeze blocks designs has a botanic shape, relating both literally and tonally to the name of the practice, and therefore, used this as visual inspiration for the identity.