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US BRANDING STUDIO

The Edit: five new projects including Volume by Ching-Fa Lung and Yu ra Park

by Ching-Fa Lung and Yu ra Park ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Volume is a collection of jelly cocktails named after ABV (alcohol by volume), the standard measure for determining the amount of alcohol within a beverage. Available in four flavours, from ‘Serrano Spiced Paloma’ to ‘Pink Lemonade Cosmopolitan’, Volume’s jelly delights are contained within a unique cube container designed by San Francisco-based designers Ching-Fa Lung and Yu ra Park. Playing on the unusual form of the product, Lung and Park created a tightly-set serif logotype that highlights the intensity of the flavours packed within the cubes. Elegantly located at the base of the packaging, the logotype is intentionally subservient to the vibrant colour of the jelly while sustaining a sophisticated, understated presence. Operating from just outside of Melbourne, Kearney Group provides integrated financial services such as business advisory, accounting, bookkeeping, private wealth management and strategic lending. Despite their innovative methods and impressive awards catalogue, their dated identity and website were damaging their long-term growth and recruitment prospects within a very competitive market. Brought in to rejuvenate Kearney Group’s brand, local design studio Self-titled decided it was essential to move away from cheesy aspirational imagery and instead focus on their unique combination of transactional and transformational skills. Working around the concept ‘from Logic to Magic’, they developed an energetic, multi-faceted approach led by the work of not one, but three illustrators: Elin Matilda, Ben Sanders and Kim Lam. A series of whimsical visual puns and metaphors, the illustrations combine with Displaay Type Foundry’s elegant serif Reckless to better represent Kearney Group’s position as an industry leader.

Food 2020 The Brand Identity The Edit Bottle Business Card Digital Identity Illustration Label Logo Packaging Print Website Wordmark Alcohol Drink Finance Restaurant Theatre Black Blue Green Orange Pink Purple Red White Yellow Minimalist Playful Glass Sans Serif Serif Bold Squared

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