The Edit: five new projects including WebFlight by Resoluut

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Utilising a software called Mendix, Dutch tech company WebFlight create ‘low code, high impact’ solutions for businesses to help them spend less time on menial tasks, increase revenue and generally transform their working methods. Inspired by those transformational qualities, Amsterdam-based design agency Resoluut devised a ‘grid of growth’ as the centrepiece of their work to rebrand WebFlight. The grid is constructed from a series of “low left, high right” triangles, representing growth, and informs a robust logo and layout system influenced by design icon Ken Garland’s unused early work for Weir Group. The triangular ‘W’ marked is combined with the typeface choice of Poly Sans, with its bold and rounded forms making for a natural pairing. “Poly Sans made the best choice since it matches the ‘W’ mark with its ink-traps,” Art Director Wouter van Faassen tells us, while it “also represents a certain kindness to the technical looks that the WebFlight brand has in general.” Located in northwest Greece, Parga Beach Resort is a luxury beachfront hotel that takes pride in its remarkable verdant gardens; offering a laid-back experience in bungalow-style buildings scattered amongst ancient olive trees. Finding heavy inspiration in the hotel’s gardens, London-based Greek designer Miltos Bottis’ identity solution combines elegant serif typography with a colour palette that brings nature to the forefront.