The Edit: five new projects including Wilder Fields by One Design Company

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Wilder Fields, formerly Backyard Fresh Farms, is a technology-focused food company producing tasty and sustainable produce for local communities. Their rebrand from Chicago-based agency One Design Company goes against the existing competition, whose aesthetic is saturated with budding illustrations and rough-and-ready typography, instead focusing on precision and luxury. With a colour palette rich in natural hues and an elegant, elaborate wordmark set in VJ-TYPE’s Voyage – thriving with the implementation of customised ligatures – Wilder Fields positions itself as an affluent and sustainable leader in their market. Lisbon-based design studio How & How have worked with UserZoom on a reconstruction and reposition of their brand, with the technology company hoping to be the leading name in UX research solutions. With a focus on their existing owl mascot Zooie, How & How’s research indicated that Zooie just wasn’t cutting it. Having been given a facelift, alongside an updated visual language which utilises the kind tone of their chosen typeface Recoleta, the rebrand is a fresh start that kept the subtlety and familiarity of its predecessor with a bright new vigour.