The Edit: five new projects including INOVIL by Hymn

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Parking Riponne SA manages three of the oldest and largest parking structures in the Swiss city of Lausanne. Commissioned to rebrand Rippon Express, the company’s dedicated delivery service, local design studio Hymn quickly realised that “addressing only one of their service offerings would diminish the lasting impact of any changes they sought to make”. After getting the company on board, they took a deep dive into what a long-term sustainable future might look like before deciding to create an entirely new brand: INOVIL. As a result of the new name and strategy, they’ve transformed well-managed but ultimately forgettable parking facilities into an advocate for urban wellness and mobility. INOVIL adopts a dynamic and colourful visual identity led by a custom typeface. Using Swiss Typefaces’ Simplon Norm as a starting point, Hymn found inspiration in “a mix between road traffic lines and the visual codes of public transport plans such as subways maps”. The new-look makes a statement of intent for a company within a traditionally straight industry, with the redesign covering everything from employee uniforms and their website to a digital and outdoor advertising campaign. Every summer, the Thyssen-Bornemisza art museum in Madrid holds a series of themed summer concerts on its terraces, titled ‘Aperitivos Thyssen’. Working with a theme of anonymous characters for the event’s 2020 edition, Arce Studio created an identity system that focuses on members of the museum’s collection that do not possess a biographical account. Using carefully-selected pairings of musicians and paintings decided by the museum’s curator, the studio designed a system that only reveals parts of the artwork through an organic circular form to emphasise the ‘anonymous’ theme. As a result, “you’re discovering a part of the painting in the posters, but it’s not until the day of the event that you discover the full painting and the story of the unknown character”, Arce explains.