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US BRANDING STUDIO

Inside FIELD.IO, the studio that thinks and builds at the same time

by FIELD.IO ·

Marcus Wendt founded FIELD.IO in 2009 on a conviction that felt premature: creative intelligence would fundamentally change how brands connect with people. Growing up in the German Democratic Republic, watching established systems collapse, gave him an early education in navigating uncertainty and questioning authority. That formative instinct has shaped a studio where strategy takes form through making. Designers, developers and AI engineers work as a single creative intelligence. Over 16+ years, FIELD.IO has built adaptive systems for Nike, 113 Spring and IBM that learn, respond and evolve rather than simply broadcast. In this conversation, Wendt discusses why brands need to behave differently, how prototypes teach more than presentations, and what happens when pioneering ideas finally find their moment. TBI: Hey Marcus, how’s 2026 kicking off for you and team? MW: The start of the year has been intense. We launched a new interactive music history experience with IBM at the GRAMMY Museum in LA, and we’ve been deep in a couple of large projects running in parallel. Alongside client work, there’s been a strong focus on internal R&D, and I’ve been building prototypes pretty obsessively over the past months.

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