Inside Superior Type’s new website, fonts and artist collaborations

Superior Type has relaunched its website alongside four new typefaces: Grain, Edgy, Typograf and Svatopluk Max. The Prague-based studio – which operates from a 1930s villa – built the site to evolve continuously rather than remain static as the catalogue grows. Each specimen pairs a typeface with artwork by a selected artist, an approach the team debated most intensely for Edgy, a serif drawn with the absolute minimum number of anchor points. Grain takes a different tack: a neo-grotesque with subtle serifs that Founder & Director Vojtech Riha compares to fine grain in vintage photography. In this interview, he discusses what wasn’t working about the old site, why the studio calls itself a label rather than a foundry, and how Prague has quietly become a ‘small typographic Switzerland.’ TBI: Hi Vojta, it’s been a while! How are you doing? VR: Good, thanks! Things are moving in the right direction. New studio, new websites, new fonts, new collaborators. It’s intense, and we’re enjoying it.