“Involve motion early and deeply.” Vucko on the importance of movement in today’s branding world

Based in Toronto, Canada, Vucko are experts in all things motion and movement. Here, the leadership team – Andrew Vucko, Cassandra Wesenhagen and John Szebegyinszki – give us a peek into their practice, sharing the insights and lessons learned from over a decade in the biz. They provide some fascinating perspectives on the growing importance of motion in the big, busy world of branding, and the key aspects studios need to consider when crafting a motion language. Above all, we find out how these insights have informed Vucko’s holistic approach to building exciting and cohesive brand worlds. PT: Hi, Vucko team! How are you? Can you tell us about the studio, and what you do? AV: Hello! We are so excited to chat with you. We are doing great. Coming off a busy few weeks. We’re a global team headquartered in Toronto, Canada, and our focus lies in creating motion-driven brand identities and systems.