It’s a duet: Play On Play unpacks the flourishing partnership that makes things tick at the studio

As the moniker ‘Play On Play’ fittingly indicates, the Australian creative atelier of Naomi Akikusa-Dawber and Lucy Fry are pioneers of injecting levity, joy, and expression into their work. Their creative approach has reaped dividends, amassing an illustrious clientele that spans from Melbourne Music Week to Christina Aguilera, not to mention a myriad of prestigious music and film events throughout Australia. We caught up with them for a conversation where they detailed the balance that keeps the practice thriving – from finding the sweet spot with client project workloads to the ways in which their skills and strengths complement each other. Their experiences in launching their own studio have resulted in many lessons and insights on cultivating their ideal work practices. With several years under their belts, Akikusa-Dawber and Fry cast their eyes to the future, sharing their hopes for the industry and what their own futures will look like. PT: Hi Naomi and Lucy! How are you? POP: Hi Poppy! We’re very well, enjoying the shift towards the cooler, spooky autumn weather here in Naarm/Melbourne. How are you?