“It’s all about people!” Jacob Heftmann on XXIX’s democratic and dazzlingly talented studio

New York-based design and technology studio XXIX are, in pretty much every way, a people-focused practice. After some less-than-pleasant experiences in the industry, Founder Jacob Heftmann took the good and the bad and turned them into something brilliant, driven by fairness and empathy. From finances to company frameworks,  Heftmann – joined by XXIX team leads Kate Doyle, Gene Hua, Devon Merlette and James Musgrave – offers us a fascinating inside view into the history and present running of the studio. Grab a hot drink and settle down, I promise this is an enjoyable and greatly inspiring read. PT: Hey XXIX! How’s everyone doing at the moment? JH: Fantastic, thank you! As devoted subscribers, we’re thrilled to be here. We’re coming off a banner year in 2022 so there’s a lot of collective energy in the studio.