“It’s been an amazing journey”: Shweta Malhotra on the continuous evolution of her visual language
In a world of maximalist visuals, graphic designer Shweta Malhotra has carved out a unique space in India’s visual landscape. Balancing simplicity with cultural depth, her work offers a fresh perspective on contemporary design, with influences ranging from Japanese masters to Indian artists. In our interview, Malhotra takes us on a journey through her 20-year career, from her early days in advertising to her current role as an independent powerhouse, and delves into the evolution of her instantly recognisable, minimalist aesthetic. As Malhotra looks to the future, she reveals what is currently inspiring her and how she plans to continue pushing the boundaries of her practice. PT: Hi Shweta! It's lovely to chat with you. How are you? SM: I’m doing well! Lovely to chat with you as well.
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.