It’s raining stars: THRU sets things in motion with its identity for FOX Sports’ ‘Summer of Stars’

Two stars of the international football calendar – 2024 Copa América and UEFA Euro – received an extra dose of sparkle when FOX Sports (having acquired the English-language rights to UEFA national team matches) commissioned design studio THRU to create a captivating identity for their coverage of the men’s football championships. Taking notes from the campaign’s name, ‘Summer of Stars,’ the Barcelona-based motion design firm, along with designer and art director David Rinman, delivered a spirited design system, blending the energy of summer with the excitement of the events. This features a comprehensive static identity – from layout designs and colour palette, through to a curated typographic system – before expanding into an engaging motion world. After extensive research, THRU opted for Anton as the identity’s leading typeface – an open-source typeface from Google Fonts – due to the complicated nature of the star compositions. “We needed an uppercase, condensed typeface with great legibility, as it would later be skewed to form the stars,” he tells us. “Anton, designed by Vernon Adams, met all these requirements. We would have loved to thank Vernon, but he passed away in 2016 😢. If you’re reading this from beyond, Vernon, thank you so much from the entire THRU team!” THRU chose to complement Anton with Helvetica Now, picked as a secondary typeface to ensure clarity in smaller text elements.