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US BRANDING STUDIO

Itsu Potsoup by OMSE

by OMSE ·

British restaurant chain Itsu commissioned design consultancy OMSE to design a campaign to promote their new hot food menu and to show they offer more than sushi. OMSE chose to use bold typography and colours combined with a tongue-in-cheek tone of voice, referencing high fashion advertising clichés. The campaign is based around a modular system which allows it to be successfully adapted across all 70 of Itsu’s stores around the UK. OMSE

Food 2018 The Brand Identity Identity Print Sans Serif Black Blue Green Pink Purple Red White

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Itsu Potsoup by OMSE brand identity by OMSE - Visual 0 Itsu Potsoup by OMSE brand identity by OMSE - Visual 1 Itsu Potsoup by OMSE brand identity by OMSE - Visual 2 Itsu Potsoup by OMSE brand identity by OMSE - Visual 3 Itsu Potsoup by OMSE brand identity by OMSE - Visual 4 Itsu Potsoup by OMSE brand identity by OMSE - Visual 5 Itsu Potsoup by OMSE brand identity by OMSE - Visual 6 Itsu Potsoup by OMSE brand identity by OMSE - Visual 7 Itsu Potsoup by OMSE brand identity by OMSE - Visual 8

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