Jacqueline Lane on Whitman Emorson’s strategy-led approach and their desire to create clever work

Whitman Emorson is a Toronto-based design studio that imbue a human touch onto every creative solution they provide. Founded by Whitney Geller and Yasemin Emory – long-time friends and creative collaborators – in New York in 2011, the studio has grown into a cohesive and thoughtful collective of designers, strategists, writers, editors and creative thinkers. Here to tell us more, Executive Creative Director Jaqueline Lane digs into the day-to-day life of the team and what makes them tick. PT: Hi Jacqueline! How are you and the team doing at the moment? JL: Hey, Hi! I’m good, really good! I just got back from a beach vacation in Mexico with my family and friends so I’m feeling relaxed and rejuvenated. It’s so nice to be barefoot and without all the winter layers, even if only for a moment.