Jesse Reed details Order's identities, Standards Manual's books and Michael Bierut's wisdom

Founded by two former Pentagram designers, Order is a Brooklyn-based design office that’s created acclaimed identity systems for the likes of MoMA and Kickstarter. Alongside it, they run renowned publishing imprint Standards Manual, from which they’ve created archival books on NASA and the NYCTA. To get the lowdown on both, we caught up with co-founder Jesse Reed. EM: Hey Jesse. How are you doing? JR: Hello, Elliott. On this particular day, I’m doing ok. I’m looking for a new apartment and it’s stressful! Anyway, let’s talk about graphic design.