Jonas Zieher on growth, founding ACRE, and re-evaluating “what a design studio can and should be”

According to Jonas Zieher, ACRE is not just about independence, but about the power of collaboration and the collective creative vision. Having launched the design company after several years at Pentagram and SPIN, the London-based Founder & Creative Director takes us through the valuable lessons he has learned throughout his career, and tells us how they have shaped the blueprint for ACRE. We also delve into the challenges of setting up a studio, the meaning behind the name ACRE, and the studio’s approach to sustainability. PT: Hi Jonas, how are you? JZ: I’m doing well, thanks! Thank you for the fantastic opportunity to talk about ACRE and share my journey.