Jordi Masdeu's identity for Folks, Burger Social Club adds arms and legs to just about everything
Folks, Burger Social Club is a small fast-food restaurant in El Born, one of Barcelona’s oldest neighbourhoods. The fashionable area is famous for its international variety of restaurants and cafés. Folks’ refined menu offers six home-made burgers using carefully selected ingredients that fuse international flavours with a local touch. The restaurant’s identity, by Barcelona-based Jordi Masdeu, is a hectic combination of hand-drawn typography, illustrations that bring the ingredients to life, and a contrasting serif wordmark. The branding captures the spirit of Folks as a relaxed, carefree meeting place. Jordi Masdeu
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.