Justified Studio’s bold identity for KIOSK brings colour, character and conversation to the news

In an attempt to create conversations around the news, innovative Danish media platform KIOSK allows its users to contribute content by voting and putting forward suggestions; resulting in more diverse stories and greater engagement between its editorial team and audience. Tasked with creating its name, positioning and visual identity, London-based Justified Studio began by developing an overarching concept based around the idea of ‘new media’ coming from traditional methods. This directly inspired the name, with the studio referencing the street-side newspaper and magazine vendors that naturally create conversations around the news for passersby due to their open displays. Visually, Justified Studio’s solution is inviting, bold and effortlessly playful; revolving around an interactive system of colourful speech bubbles. Representing the notion of conversations coming together, the organic and imperfect execution of the speech bubbles feels contemporary and fresh despite their traditional, and perhaps, overused place in visual communication. “We took a lot of influence from Saul Bass and Mattise to give the speech bubbles that imperfect, cut-out feel,” Justified Studio’s Founder and Creative Director Joshua Ogden tells us, which he feels gives “added character and a sense of fluidity to the brand.”