Justified Studio’s Joshua Ogden on climate change’s branding problem and how creatives can fix it

Between March 2021 and April 2022, in collaboration with Two°Creative, we invited designers to redesign the confusing Green Dot symbol to better represent its original meaning. Continuing on from this open brief, The Change We Need is an interview series exploring the design industry’s role in the fight against climate change. For part six, we spoke to Joshua Ogden, the Founder and Creative Director of London-based creative agency Justified Studio. EM: Can you tell us about Justified Studio and your role there? JO: Justified Studio exists to use the power of strategy, brand design and digital to support organisations to keep progressing, developing and evolving to make a positive impact. My role as Creative Director is to make sure the strategic opportunities are realised through visual executions and digital/physical touchpoints.