Kind Studio handpicks a bouquet of glimmering 3D flowers to brand UAL’s 2024 graduation ceremony

With a reputation for producing some of the most exciting creative talents in the world, University of the Arts London (UAL) is known as one of the UK’s leading art and design institutions. Every year, cohorts of students disperse and make their mark in the creative world, with the occasion celebrated at their graduation ceremony. For a collective of students so profoundly distinct, how do you piece together an identity that expresses the spirit and creativity of over 7000 graduates, across a multitude of fields and specialisms? Kind Studio, a London-based branding and visual communication practice, stepped up to the task, producing a visual theme for 2024 that adds new meaning to the joyous occasion and moment of celebration for the graduates and their friends and family. This year’s theme centers around growth and transition, beautifully represented through a flourishing series of abstract florals. This direction, explains Creative Director Sean Vellacott-Murphy, was inspired by “the blossoming of a highly creative cohort leaving UAL” as the graduates embark on their next steps. “We have also always associated the concept of flowers, or bouquets, with graduation and celebration in general,” he notes. “To reflect UAL’s pedigree of producing both unique and experimental graduates we took the floral theme and used abstract and unexpected materials to create the flowers.”