Koto designs a natural identity for Meatable, a Dutch company making cruelty-free meat with science

Climate change is one of the fasted growing issues of our generation. Especially when it comes down to meat consumption, with a demand that continues to increase around the globe. This is very the focus point to Meatable – a Dutch startup developing cruelty-free technologies for the manufacturing of meat – that recently saw an update of its brand identity, designed by London-based Koto. Viewing meat as an essential part of a balanced diet, Meatable aims to be the first company to produce ‘cultivated meat’ both “efficiently and sustainably at scale,” says the company in an announcement. In this sense, the company creates its own meat using swabs on unharmed animals using science and technology; it views industrial farming as the issue, and hopes for a world filled with happy cows grazing in fields, free of slaughter and human consumption. Some might think of cultivated meat as a futuristic element taken from science fiction, yet Meatable is bringing this idea into the mainstream through a universal brand identity and strategy to boot – one that’s clear and can resonate fully with every member of its audience.