Leonhard Laupichler and Sophia Brinkgerd on creating and launching their book New Aesthetic 3

The New Aesthetic book series champions a borderless expression of creativity in its collection of independent type design. Initially conceived by Leonhard Laupichler as a thesis project, with the help of Sophia Brinkgerd, the popularity of the inaugural issue spurred the designers to collaborate and officially publish a second edition. The series is both a directory and a celebration of innovative type design that rejects the rigid dogma of tradition, encouraging the liberating overlap between art and design. Reflective of an ever-evolving society that blurs the line between digital and analogue, their third issue – New Aesthetic 3 – showcases a curated selection of experimental, playful and boundary-pushing typefaces. In line with its launch, we spoke with Leonhard and Sophia about the evolution of the series as well as the exciting future ahead. PT: Hi Leonhard and Sophia, how are you both doing? NA: Good! How are you? Thanks so much for having us!