Life or Death by DIA

Life or Death, a full-service public relations and management firm, came to us looking for a refresh. With foundations in representing musicians, they’ve since expanded into fashion, art, and writing. Our goal was to create an artistic and fashionable identity while honoring their hip hop roots. The logo mark or “tag” is a combination of both a heart rate monitor and a sound wave. The wave and flat line represent both Life/Music and Death/Silence. Additionally, the mark was designed to be like a graffiti tag, so it can be rendered in infinite ways with a marker or brush. DIA