“Listen twice, cut once. Repeat.” Koto’s CDO Tom Hostler on measuring the success of digital

In a move to amplify its digital prowess, global branding agency Koto has appointed Tom Hostler as Chief Digital Officer. With a rich background in the digital realm, Hostler brings a fresh perspective to the intersection of brand and digital experiences. We caught up with him to learn more about his role and vision for the agency. Here, he shares insights on the future of digital practices, the challenges brands face in aligning marketing with digital experiences, and how Koto is positioning itself to navigate the evolving digital landscape. PT: Hi Tom, how are you? TH: I’m very well thanks!