LUFTFORMAT’s Alexander Houben on creating content and motion templates

Alexander Houben operates LUFTFORMAT from Vienna, creating motion systems and design assets that bridge the gap between experimental artistry and commercial utility. His approach reflects the meaning behind the name – ‘Luft’ meaning air in German – where he establishes foundational structures, then allows creative experimentation to fill the space around them. Drawing from his background in filmmaking, Houben understands how subtle shifts in timing and movement can completely transform how design communicates. His philosophy centres on the unpredictable nature of what designers actually need versus what they think they want – a realisation that has shaped both his product development and his approach to design education. TBI: Hey Alex! How have you been? AH: Hi! All good here. Really motivated to get going on a few things I’ve been planning over the summer.