Maddison Graphic on working with the public sector, and how it suits their creative backgrounds

Based in the heart of Norwich, brothers Alfie and Edward Maddison make up Maddison Graphic – a design studio creating socially-driven work to enliven community spaces and environments. Working with a range of like-minded clients, the pair have seen their practice span Norwich and beyond, from local heritage trails to London theatres. Reflecting on the studio’s history, Alfie recalls the pair’s creative upbringing, starting a studio together, and the impact of Norwich on their practice. PT: Hi Alfie, how is 2022 treating Maddison Graphic so far? AM: 2022 has been a busy year for us so far, which is great. We’ve had lots of interesting work on, and no quiet periods. When you are a small studio like us, it’s tricky to get that balance right. Earlier in the pandemic, we had some very dry spells. A lot of work was put on hold, and our public sector clients were forced to reassess their priorities. Things have picked up now and we’ve got some exciting new projects lined up for the future.