“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

Smith & Diction are a design studio in Philadelphia, working across the realms of branding, typography, logo design and art direction. One of their many strengths is their conceptual approach to identity design that really showcases the quirky, heartfelt and infectiously fun spirit of the team. Co-founder Mike Smith takes us on a tour of the past, present and future of the Philly-based studio, detailing the daily joys and challenges that the creative practice brings. PT: Hey Mike, how are you and the team? MS: Hello hello, we’re doing well! Weathering the post-pandemic, pre-recession, bank-collapsing hellscape economy as best as we can. Grateful to be busy and working on some fun stuff.