Making videos was never this easy: Algo’s handy Figma plug-in eases the woes of video creation

“Creating videos is complicated,” says Algo’s CEO & Creative Director Luca Gonnelli. “Only a few designers within organisations have animation in their skillset. Those who do are often swamped with mundane, repetitive tasks delegated by the entire company. Sound familiar?” In a bid to remedy this pervasive issue, Algo, a Turin-based leading data-visualisation studio, used their video automation expertise to create a Figma plug-in and managed service that empowers design teams to produce limitless on-brand videos. This innovative tool revolutionises video creation, enabling anyone in your team to generate videos by tweaking details directly in Figma, also offering the capability to incorporate music and export videos in a multitude of formats. Primarily aimed at design teams within funded start-ups, scale-ups, and larger organisations, the tool allows every designer, regardless of their animation skills, to create a plethora of outputs – including video cards, titles, intros & outros, and simple data visualisations – on demand. “When developing a brand guideline,” says Gonnelli, “studios often write down rules on how motion should work. Sometimes these are even made available as After Effects template files, but that’s too complex. Our bet is that by making those templates available inside a Figma file which is shared with the whole team, they will be used much more – making brands more interesting.”