Maven Creative shapes 50,000 sq ft of brand for Colossal’s Dallas HQ

Maven Creative’s work on Colossal’s Dallas headquarters spans almost 50,000 square feet. Environmental graphics, wayfinding, murals, LED content, projection mapping, print and interior direction – Maven shaped them all in partnership with Colossal CEO Ben Lamm and his in-house team. The project is the output of a relationship that’s more than a decade old, and marks the first time the Orlando-based creative agency has worked on a space with Lamm. The brief arrived as a point of view rather than a fixed set of parameters. “Most of our briefs come directly from Ben,” Maven’s Design Director Sean Jones tells us, “ they are an ambition for what something could be.” From there, the studio’s job was to take the broad strokes and turn them into walls, screens, surfaces and shelves. It started as creative direction for external collaborators, but expanded into co-direction of the entire build, with Maven embedded alongside the architect, contractors and vendors as decisions were made. The conceptual frame that Maven and Lamm have worked with since developing Colossal’s identity in 2020 is what Jones describes as the balance between “MIT and MTV” – cutting-edge science made cultural and accessible, a biosciences company positioned as a global movement. “Whether you’re a new employee or a high-stakes investor, the goal was for you to walk in and immediately feel part of something bigger,” Jones explains.