Megan Perkins on the Tasmanian design scene and the experimental approach that drives her practice

Megan Perkins is a multi-disciplinary creative based on the Australian island of Tasmania. She runs her own practice with a research-driven and collaborative approach; working with a wide roster of clients that include cultural institutions, events and consumer products. We caught up with Megan about her creative influences and inspiration outside of branding, and how working tangibly affects her digital work. PT: Since launching your own practice, how has your work, style and process evolved? MP: I’m fortunate to have had a solid background as an in-house creative for one of Australia’s best museums and festivals, which has set me up with a strong, creative process where each aspect of the branding is integrated and cohesive, driven through experimentation and play. As an in-house team, we were not beholden to external clients which allowed for more agency and experimentation, and our art audiences expected this of us – you could always see the play in the work. Moving into private practice I’ve sought to retain this, and I’m lucky because my clients seek me out for this approach.