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US BRANDING STUDIO

MEK’s Mirella Arapian on the graphic design industry’s role in the fight against climate change

by MEK ·

Between March 2021 and April 2022, in collaboration with Two°Creative, we invited designers to redesign the confusing Green Dot symbol to better represent its original meaning. Continuing on from this open brief, The Change We Need is an interview series exploring the design industry’s role in the fight against climate change. To kick off the series, we spoke to Mirella Arapian, the founder and creative director of purpose-driven Australian studio Mek. EM: Can you tell us about your role at Mek? MA: I’m Mek’s founder and creative director. I determine the creative vision of our projects and brands, and oversee all aspects from ideation to implementation. I’m responsible for managing resources and assembling the right people for a project, ensuring their skills and talents complement the project’s objectives, while being mentally and creatively challenged as much as possible.

Branding 2021 The Brand Identity The Change We Need Billboard Logo Print Sign Climate Change Black Blue Purple Red White Yellow Sans Serif Serif Condensed

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